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Children's book publisher - Generation 2050, is launching a crowd-funding campaign on the 13th July to  raise £1000 to send 1000 copies of their new humane education children's book 'Rafi's Indian Dream' to four charities in India who run humane education programs. The purpose is  to improve empathy for street animals in India and break the fear-cruelty-bite cycle.


The charities benefiting from these books include: 

Supporters of the campaign will be able to buy copies of the english version of the book, beautiful prints and bundles of books from Generation 2050's collection of humane education books. Every book sold will pay for three more to go to India, so you can enjoy a good read and give the child in India the gift too, some of who will never had had a book of their own. 

Quick Links


Generation 2050 is a social enterprise which publishes children's books to inspire a kinder world. At Generation 2050 we believe in the power of story-telling to change the world for the better. We publish books which inspire and empower children to become responsible world citizens who will act with compassion, respect and take responsibility for the well-being of other people, animals and the planet.

Generation 2050 was founded by Nicola Gothard. After completing a Masters in Animal Welfare Nicola struggled to gain employment with an animal charity during the recession. After teaching in South Korea and becoming convinced of education as a vehicle for positive change she decided to go it alone and start her own busniess to benefit animals and the environment through education. 

Generation 2050 published their first book at the end of 2014 by raising money from selling old clothes on eBay. They are currently funded by a grant from the School for Social Entrepreneurs. The School for Social Entrepreneurs (SSE) is a charity that supports people using entrepreneurial approaches to tackle complex social problems. 


'Stories bring ideas to life by allowing the readers to step inside the lives of people and animals other than themselves, which develops their capacity for empathy and understanding' 

Nicola Gothard, Founder of Generation 2050.


The book is aimed at kids between 4-10 years old.

You can get a copy of the English version of this book from the crowd-funder page. The dual Hindi/English version will only be available to charities. 

Lonely street dog Rafi meets a young homeless girl in a busy train station in India. Join them on the ride of their lives across the Indian railway.

This is a heart-warming tale is set in India with a message of friendship and compassion at it's core. Not only will the reader enjoy exploring the sites of India with the characters but they will also learn about the lives of children and dogs in another part of the world and develop an understanding and empathy with situations, people and animals outside of their direct personal experience. 


This project began back in December 2015 when Indian Animal Charity, Tree of Life for Animals, approached Generation 2050 to create a story that could help them deliver their humane education program and create an sense of empathy and understanding for street dogs in Indian children. Generation 2050 were delighted to help as collaborations with good causes to make the world a better place was exactly the direction they wanted to go in.  Since then they decided that it would be wonderful for more charities to benefit from the book and invited on board Help Animals India, The Welfare of Stray Dogs and KISES. Each of the charities below work to educate children either in humane education, literacy or both. 

Summary: Help Animals India is a US registered charity that supports many smaller grass roots animal welfare groups that rescue animals and provide community education across India. 

Press Enquiries

& Social Media: 

Education Quote

'The groups supported by Help Animals India provide community education through distribution of animal welfare and vegan educational material during public events, in public and private schools, orphanages, and Monasteries, as well as distribution of material directly on the street.   Educational presentations and speaking events are also provided. The children who receive our education range from both underprivileged to higher socioeconomic status and all age groups,' Jessika Ava. 

'Improving animal welfare standards is truly a grassroots commitment. India has among the highest animal welfare laws in the world, however, without community buy in, these laws are essentially meaningless. This is where humane education makes a difference from the ground up.  Teaching children compassion leads to communities that are kinder to street dogs and other animals.  Street dog behaviour is then reflective of this kindness, leading to friendlier street dogs who are less likely to bite' Jessika Ava. 

Campaign Quote

'Humane education is of utmost importance in improving both community safety and animal welfare and Help Animals India is happy to be working with Generation 2050 to distribute these educational booklets to countless children in India.' Jessika Ava

Summary: The Welfare of Stray Dogs is a Mumbai based animal rescue charity.

Press Enquiries 

&: Social Media 

Education Quote: 

'WSD’s education and awareness programmes covers topics such as kindness to animals and dogs, the stray dog issue, dog bite and rabies prevention. WSD covers under-priviledged as well as street children in municipal schools run by the government and also by NGOs. We also cover NGOs that teach slum and street children.' Abodh Aras, WSD.

Campaign Quote:

“The distribution of the books on humane education will help further our objectives of making children more sensitive and kind towards animals , reduce cruelty towards animals especially street animals and make children role models for us, adults to follow”.  – Abodh Aras, Chief Executive Officer. The Welfare Of Stray Dogs(WSD)

Summary: The Kiranmayi Socio Educational Society was set up in 1999 in South East India by the people for the people. KISES India has organised literacy centres, educational programmes, self-help groups and health awareness programmes for some of the most downtrodden and overlooked members of Indian society. Current projects include a humanisation and education programme aimed at halting child labour at the Vijayawada Dump and the provision of schooling for inner-city slum children.

Press Enquiries 

&: Social Media 

Campaign Quote:

"Children of the Vijayawada Dump are being introduced to education for the first time in their lives and KISES are in urgent need of teaching materials and story books to open their eyes to the possibilities of the world around them. These children, who have nothing, will not only learn about animal welfare through the Generation 2050 Project, but also the joys of story-telling and the thrill of owning their own books. These books can then be shared with the inner-city children who will attend the proposed new KISES school for slum kids in Vijayawada." Jem King, KISES.

''KISES founder Shoury Babu Rebba is also keen to raise awareness of the plight of stray and neglected animals on the harsh city streets'' Jem King, KISES.

Summary: ​ Tree of Life for Animals is an animal rescue centre in Pushkar Northern India. They also run humane education outreach programs for kids of all backgrounds because they believe education is crucial to improving how animals are treated.

Press Enquiries 

&: Social Media 

Education Quote:

"Every child we speak to learns about the 5 freedoms of animals and how they can apply them to the animals they encounter whether that be a street dog living outside their homes in the city or the goats of subsistence farmers that are often tended to and cared for by the children" Clara Nowak, TOLFA.

Campaign Quote:

"Rafi’s Indian Dream will be a fantastic asset to our education program. We believe that this beautiful story will help inspire children to see street dogs as emotional, individual beings and show them that forming lasting, loving bonds can be beneficial to both them and the animals in their communities." Clara Nowak, TOLFA

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